Ferrari Defies EV Slump, Unveils €550,000 “Luce” Designed by Jony Ive
Ferrari has officially revealed the Luce, its first production all-electric vehicle, marking a significant shift for the iconic Italian luxury sports car manufacturer into the EV era.
Unveiled on May 25, 2026, in Rome, the Luce (Italian for “light”) is priced from approximately €550,000 (around $640,000). Designed in collaboration with Sir Jony Ive and Marc Newson’s LoveFrom collective, it features a sleek four-door liftback body with smooth surfaces, a glass-heavy cabin, and a distinctive light blue hue in initial images. The car prioritises aerodynamics, achieving Ferrari’s lowest-ever drag coefficient, while offering greater practicality than any previous model.
The Luce is Ferrari’s first true five-seater, with rear-hinged doors, a three-across rear bench, and around 600 litres of boot space. The interior blends luxury materials with intuitive physical and digital controls. It is powered by four electric motors (one per wheel) producing over 1,000 hp, delivering 0–100 km/h in 2.5 seconds, 0–200 km/h in 6.8 seconds, and a top speed exceeding 310 km/h. The 122 kWh battery supports up to 350 kW fast charging and offers a WLTP range of over 500–530 km.
Ferrari describes the Luce as “electrification as a means, not an end,” developed over five years with more than 60 new patents. The chassis uses 75% recycled aluminum, and the car includes advanced active suspension, four-wheel steering, and an artificial sound system to enhance the driving experience. Deliveries are expected to begin in late 2026 or early 2027.
The launch comes as some luxury rivals like Porsche and Lamborghini have scaled back aggressive EV plans due to softening demand in the high-end segment. Ferrari is pursuing technological neutrality, continuing to develop hybrids and combustion engines alongside this EV. The model targets younger buyers, families, and key markets such as China.
The reveal has sparked intense debate. While many praise the engineering and innovation, traditional enthusiasts and some former executives, including ex-chairman Luca Cordero di Montezemolo, have criticised the design as a departure from Ferrari’s classic low-slung sports car aesthetic. Social media reactions have been polarised, and Ferrari shares reportedly dipped following the unveiling.
Despite the controversy, the Luce represents Ferrari’s attempt to evolve while preserving performance, exclusivity, and emotional appeal in the electric age. Orders are reportedly strong, with the car now configurable on Ferrari’s website.
